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ECOWAS and TradeMark Africa partner to boost trade efficiency in West Africa
The collaborative agreement aims to enhance the use of digital technologies to improve trade efficiency, reduce trade barriers at border crossings, and foster a conducive environment for business operations throughout the region.
Kotler Impact presents the Essentials of Modern Marketing, Nigeria Edition 2024
This is the world's first marketing book around market-specific stories from Nigeria, to be published in November 2024 on Amazon and launched in Lagos.
Radisson Hotel Group targets 50 percent portfolio expansion in West and Central Africa by 2030
These hotel signings included new market entries into The Gambia with Radisson Blu Beach Resort & Spa, Banjul and Radisson Hotel Benin City in Nigeria.
Plexus Africa Finance collaborates with Altair Consultancy on housing and infrastructure projects in West Africa
The collaboration may also extend to include other nations on the African continent, based on project requirements.
The best ways to build your business brand and increase sales
What is business branding, how does it increase sales, why should you create a brand for your small business? These are some of the questions this article aims to answer.
Coca-Cola Africa president appointed to U.S. President’s Advisory Council on Doing Business in Africa
Coca-Cola Africa Operating Unit President Bruno Pietracci has been appointed by the U.S. Secretary of Commerce Gina Raimondo to the U.S. President’s Advisory Council on Doing Business in Africa (PAC-DBIA).
AfDB announces new appointments
The African Development Bank Group has appointed Nourredine Lafhel as Acting Chief Risk Officer and Mrs. Nafissatou N’diaye Diouf Acting Director for Communications and External Relations.
Africa Influencer Agency launches, introducing digital PR tools to connect business professionals in the continent and beyond
Africa Influencer Agency is a B2B PR platform that will embrace all available digital channels and social media to support brands in telling their stories to the African B2B audience