Ahmed Rady appointed Coca Cola General Manager of the East Africa Franchise
Coca-Cola Southern & East Africa has appointed Ahmed Rady as general manager of the East Africa Franchise.
He takes over from Peter Njonjo who has recently been promoted to another role within the company as the President of the newly formed Coca-Cola West Africa Business Unit based out of Lagos, Nigeria.
Rady will oversee operations in Kenya, Uganda, Tanzania, Ethiopia, Mozambique, Djibouti, Somalia, Somaliland and Eritrea.
“There is tremendous potential for the region, spearheaded by our vibrant, growing youthful and urbanising population. Our unique positioning will allow our region to benefit rapidly from the accelerating technological change that can unlock growth and leapfrog the limitations and costs of physical infrastructure in important areas of economic life,” Rady said.
He takes the helm with more than 16 years of marketing and operational experience. Ahmed has held top positions in the company, most recent being marketing director for the Central, East and West Africa Business Unit since 2012. He was responsible for managing Coca-Cola’s portfolio across 30 countries.
Announcing Rady’s appointment, Coca-Cola Southern & East Africa Business Unit President Kelvin Balogun said: “Ahmed is an exceptional leader who will bring over 16 years of marketing and operational experience to the job.” “He is a highly impressive talent known for his collaborative leadership style and for building high performance teams that are able to develop and implement competitive business strategies.” Rady said: “I am honoured and excited to have been selected to lead the East Africa Franchise. There is tremendous potential for the region.”
