![[South Africa] BBW participants record 80 per cent reduction in monthly mobile bills](mobile phone internet Africa.jpg)
[South Africa] BBW participants record 80 per cent reduction in monthly mobile bills
According to Business Tech South Africa, approximately 60 per cent of South Africans currently earn less than R3,000 a month. This same segment of people are most likely to pre-pay, or "top up" their mobile airtime service plans.
Using Billaway's plug-in technology, the average monthly savings earned through participation in BBM Rewards is R56 – this equates to over 50 per cent of an average daily wage for this segment.
BBM Rewards savings also provide mobile phone users an emotional as well as financial way to fight back against notoriously high cost of airtime in South Africa.
More recently, consumers in South Africa have galvanized on social media under #DataMustFall to pressure government and industry leaders to lower costs of mobile service.
Coming to the assistance of South Africans who are seeking ways to make mobile service more affordable is a new rewards program from BBM. With BBM Rewards, BBM users can now lower what they pay for their mobile service when they engage with activities on the mobile platform. Some of the activities, such as taking a survey, require no purchase.
Participants in the BBM Rewards program in South Africa are seeing an average reduction of their monthly mobile bills up to 80%
BBM Rewards user, Marco Lamprecht says, "With mobile service costs so high, I'll take any chance I have to lower it, especially if I don't have to make a purchase. BBM Rewards gives me that option."
"BBM Rewards is very valuable and very simple to use. I would definitely recommend to friends and family," commented Nicholas Fell, a BBM user.
The BBM Rewards program is powered by Billaway's plug-in technology, a US-based company that improves and differentiates the value proposition of loyalty programs, cashback websites and mobile service operators.
Billaway is a cloud-based marketing technology platform that seamlessly enables the conversion of global currencies, earned by consumers through their everyday activities, directly into free mobile airtime. Billaway's turn-key integration connects mobile operators with advertisers and brands.
This creates a more meaningful relationship with their customers. It also enables the consumer to save more on their bills without being exposed to offers which have no relevance in their lives. The company is based in New York City and operates in multiple countries including the United Kingdom.
