[South Africa] Delivery startup Orderin raises $4.7m pre-Series B funding for expansion
South African B2B delivery-as-a-service (DaaS) startup Orderin has raised $4.7 million pre-Series B funding to scale its infrastructure and improve its last-mile delivery service.
The latest funding brings the total funds raised by the startup $19.85 million.
Orderin plans to use the new funding to to scale its proprietary DaaS technology with its current client base in the short term, launch DaaS for SMMEs in the medium term, and establish a flywheel for its long-term goal of providing a platform for all types of business to get access to a variety of affordable e-logistics services.
“E-commerce has been growing steadily over the last few years but the Covid-19 pandemic has rapidly accelerated this growth. Customer expectations have placed demand on businesses for easy, quick and sometimes even free delivery options,” said CEO of Orderin, Thembani Biyam.
“Driving the growth and development of infrastructure will not only improve last-mile delivery and make it more accessible for businesses. This applies especially to SMMEs who can find it difficult to compete with larger enterprises on this point, but can also usher in a new future of e-commerce.” he added.
Orderin was founded in 2013 and is one of South Africa’s largest on-demand delivery businesses. It provides delivery services for brands like McDonalds and Pick n Pay, one of South Africa’s largest supermarket chains.
According to Orderin Head of Finance, Vulnavia Gura, businesses often have to deal with costly and inefficient last mile delivery due to challenges such as unpredictable timelines, the need to make multiple stops with only a small number of parcels being dropped off at each destination, congested traffic and more.
“The reason we built our own proprietary tech is because a lot of the global DaaS platforms just didn’t provide the depth and flexibility necessary to deliver services in alignment with our mission to enable best in class online fulfilment locally and, regionally,” he says.
Orderin employs 120 people and has created delivery opportunities for a further 2000 people. The funding will allow the company to grow the number of its employees to 200 and expand the delivery platform and delivery partners to 3000.