![[South Africa] David Myers appointed new COO for security marketplace AURA](Images/Key Persons/David Myers - AURA.jpeg)
[South Africa] David Myers appointed new COO for security marketplace AURA
AURA, South Africa’s leading security and medical response marketplace, has appointed David Myers as its Chief Operations Officer.
Myer was previously a General Manager and Regional Operations Lead at Uber for Europe, Middle East & Africa.
“Startup platform COOs should be very detailed and have the desire, grit and ability to understand how everything within the business works at all levels in order to effectively guide the broader team through the requirements, timelines and challenges that will inevitably arise. I believe David is perfect for this role and his work experience up to this point will be extremely valuable,” said Co-founder Ryan Green, who is moving into a new role at the company.
“I started my career in the security industry in SA, at first with a proactive security startup, and then ADT Tyco before moving to the largest and most efficient tech-enabled marketplace in the world at Uber. Combining these two allows me to leverage my learnings and experience while having an immense impact on people’s lives”. Myers said while commenting on his appointment.
Myer said is excited to get involved in the company at its current level of operations too. “AURA is primed and ready to scale. Ryan will be transitioning into the area of launching new businesses and markets, scaling the business globally, as I take over as COO. He’ll build new markets from 0 to 1, hand over to me and the operations team, and we’ll build from 1 to 100.”
AURA is truly something the world needs, he says, and perfectly positioned to not only change the security industry, but society at large.
“We can get anything on demand nowadays. You can order and get groceries, food and riding services at the push of a button, but one of the most basic needs, safety, is inaccessible. It’s the most important need of every single human. Even in developed countries, these industries have not advanced quickly enough from a tech perspective. AURA is the technology that finally enables this. And when people feel safe, societies thrive. No nation can move forward without it. The challenge of safety exists everywhere but manifests differently in different markets – in some areas it might be personal safety, in others violent or organised crime. I’m excited to work out how to address each market’s unique needs, balancing demand and supply, generating sufficient value for the marketplace, and building a sustainable business.”
AURA is South Africa’s leading security and medical response marketplace, gathering and centralising data from over 170 private security companies before applying AI to dispatch the closest vetted response vehicle to its +250,000 active users.
