Africa Business Communities
Senegalese startup Kwely launches Made in Africa online store

Senegalese startup Kwely launches Made in Africa online store

Kwely, a Senegalese-based startup has launched a B2B e-marketplace to provide African producers and manufacturers with a global window to sell their products at scale.

The platform will allow international buyers to source high-quality, unique, and locally-made products from across the continent. 

Starting with Made-in-Senegal products ranging from food, wellbeing, hair and skin care, the platform offers products which have been produced, tested and packaged following international standards such as the US Food & Drug Administration (FDA) packaging requirements.  

Kwely seeks to redefine the positioning and image of made-in-Africa products, increase their competitiveness on international markets and make global buyers and consumers discover the extensive range of natural and healthy ingredients that Africa has to offer. It also unlocks access to global markets and provides packaging solutions to create a level playing field for small producers venturing into international trade.

“Today, we celebrate the launch of Kwely, your destination to the best that Africa has to offer. For a long time, Made-in-Africa products have not been given the value they deserve. The talented producers are usually hidden behind larger brands, hindering their ability to build a direct customer base and their own brand identity. Through Kwely, we are introducing to the world high-quality products sourced from small and medium-sized companies and we are unveiling rich and rare ingredients as well as the traditional workmanship of our continent. SMEs constitute the backbone of our economies. By connecting them to international buyers, we are fostering an inclusive economic growth but also impacting entire communities,” said Birame Sock, Founder & CEO of Kwely. 

The platform offers unique features that mirror the way businesses and suppliers transact with each other.  From lead times, minimum order quantities, purchase orders and quote requests, the platform makes it easier and faster for buyers to place orders and receive their goods wherever they are. A key feature also includes a full product configurator giving the buyer the opportunity to customize their order all the way to the packaging through a private label option. The first version of the platform is available in English and will soon integrate multi-language support as well as built-in shipping estimation calculation and integrated user-facing payment options.







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