MTN launches rewards scheme targeting loyal customers
Pan African telecommunication company MTN has unveiled YelloBucks, a new loyalty points currency that is set to heap more benefits and value on MTN customers through the invigorated MyMTN Rewards programme. YelloBucks will unlock incredible value, discounts and rewards for customers, just for being on the MTN network.
With competition fierce in the loyalty space, MTN is taking this step to drive value across its entire customer base – no matter which price plan or segment a customer is in – to brighten more lives in these demanding times.
The new MyMTN Rewards programme will compete with the best-in-class loyalty programmes, with existing customers earning up to 200 YelloBucks just for registering for MyMTN Rewards on the MTN app, which is the primary channel for the rewards programme.
New customers simply need to download the MTN app and register for MyMTN Rewards within seven days to be allocated an additional YelloBucks bonus - 2000 YelloBucks for post-paid customers and 100 YelloBucks for prepaid customers.
"We know South Africans have had to face many challenges this year and we are consistently looking to find ways to increase the value we give to our customers. In doing so, we want to help ease the burden on the cash-strapped, particularly as we head into summer and the year-end holidays," says Mapula Bodibe, Chief Consumer Officer at MTN South Africa.
"As tough economic conditions continue to impact the prices of goods and services everywhere, more South African consumers are looking to rewards to stay ahead. We want to ensure our loyal customers can enjoy additional opportunities to save and benefit from our wide catalogue of offers. The foundation of the programme has an easy to understand catalogue that explains how to earn and redeem points, allowing customers to work towards exciting redemption options," says Bodibe.
Customers can receive savings on more than 300 catalogued products and offerings from as many as 31 partners, with a combination of attainable, relevant and aspirational redemption choices giving members the option to spend now or save up for that special reward later on.
To ensure a broader reach, supporting redemption channels will be available on USSD with a bespoke platform for feature phones. Customers need to simply dial *234# on their feature phones to access MyMTN Rewards.
Key MyMTN Rewards features are being introduced in a staggered approach, as they are developed. Current benefits include expanded offers for redemption in the MyMTN Rewards catalogue – including music streaming, video and entertainment offers, ability to redeem YelloBucks for social bundles - YouTube, Facebook and Twitter, multiproduct bonuses and milestone rewards , gifting and Games.
"South Africa has been through an incredibly difficult few months and now is the time for a little brightness. We would like to encourage all our customers to sign up today and start doing more of what they love by redeeming their YelloBucks on the MTN app or USSD string. With greater benefits just around the corner, we look forward to welcoming many of our customers to MyMTN Rewards in the weeks ahead so that they can benefit from what we have in store," concludes Bodibe.
