[Kenya] StarTimes enhances bouquet offer for mid-tier subscribers
Subscribers enrolled on Pay Television platform StarTimes media Basic package are set to enjoy an enriched content offer after the company introduced five additional channels. The company has availed more Nollywood movies, novelas, sports and general entertainment content upon full month or more subscription renewal.
Basic bouquet is the pay platform’s mid-tier bouquet with access to over 50 local and international channels which has now been enriched with additional ST Nollywood plus, TLN, ST Sports Premium, ESPN 2 and E! Channels which were previously reserved for higher bouquets where subscribers enrolled to the package will access the enriched content offer till October 14th at no extra cost.
StarTimes Regional Marketing Director Mr. Aldrine Nsubuga noted the pay television platform is progressively exploring new ways to extend more value for less even as the company sustains efforts to secure increasingly relevant content for the whole family television viewing experience.
“We are making efforts to ensure whichever bouquet of choice a subscriber is enrolled to, they have additional value in form of some of the most popular content genres for the whole family as we seek to meet their needs based on feedback derived from our efforts to understand subscriber television viewing behavior and taste thereby delivering such efforts aimed at entertaining and informing the whole family,” noted Mr. Nsubuga.