Facebook and Ubongo Kids launch PSA safety video on Safer Internet Day
To commemorate this year’s Safer Internet Day, Facebook and Africa’s children’s edutainment companies Ubongo Kids have launched a Public Service Announcement video that educates children and parents on online safety.
The video, which is available in Kiswahili, English French, seSotho, isiZulu and Afrikaans, educates children on how to stay safe online and encourages proper use of the internet. The video will be syndicated online and broadcasted in 17 channels across Sub Saharan Africa reaching million households across the continent.
The launch of the PSA safety video comes in the wake of a survey conducted by Ubongo Kids in 12 countries across Sub Saharan Africa that confirmed that parents with children between 7-17 years feared that their children who were active online could access fake websites, run into scammers, be bullied/ harassed online, access age inappropriate content or encounter unwanted approaches. With more and more young people going online, providing parents, caregivers and educators with the resources they need to guide and support their teens in online safety has become even more important.
Speaking on the launch, Mercy Ndegwa, Facebook Head of Public Policy East and Horn of Africa said, “We are excited about our partnership with Ubongo Kids and the launch of an educational video that encourages parents and children to have a conversation about online safety and to explore their online journey together. We remain committed to promoting the safety of children and young people using our platforms.
Ubongo Kids Chief Business Officer, Doreen Kessy expressed enthusiasm with this partnership with Facebook. “We are very delighted to have Facebook as a partner in this project celebrating Safer Internet Day. We at Ubongo Kids care about children in our continent and we are very passionate in our mission to entertain them while at the same time sharing positive messages. Our goal as a company is to encourage positive behavior change among our children and this partnership with Facebook is in line with that”.