Allison + Partners acquires African-tech-focused PR agency C. Moore Media
C. Moore Media International Public Relations (CMM), a boutique independent PR agency specializing in the U.S., UK and African markets, has joined Allison+Partners.
Allison+Partners is a global marketing and communications agency operating in more than 50 markets around the world.
The addition of CMM augments Allison+Partners’ deep technology expertise, working for some of the world's leading tech companies, such as Qualcomm and Samsung, with pan-African media relations, reputation management, crisis communications, content marketing and CSR for Africa-focused tech startups. The two said in a statement that clients will benefit from a deeper global footprint, including Europe, Asia and The Americas, alongside extensive expertise in creative, digital, influencer marketing, thought leadership and market analytics that Allison+Partners applies to all its clients on a global scale.
CMM founder Claudine Moore has become a managing director at Allison+Partners. In her new role, she will leverage the agency’s global reach and technology expertise to offer resources and support for international and African tech companies looking to expand in Africa.
“This is a very exciting moment for us to join Allison+Partners, one of the industry's fastest-growing and innovative global agencies,” Moore said. “By joining the agency, we will be able to provide current and future Africa-focused clients with the same senior-level counsel and hands-on team expertise, while leveraging Allison+Partners’ global footprint, network and extensive resources to support the growing African market.”
Moore brings a wealth of experience in the African tech space with CMM, having worked with some of the continent's most well-known and well-funded startups ranging from Series A to Series E, including WorldRemit, Copia Global, Lori Systems, Konga, AFEX, WorldCover and more. She has also worked with a diverse roster of Africa-focused organizations, including The Africa Channel, Arik Air, The Africa Progress Panel, Heirs Holdings and The Tony Elumelu Foundation. In addition, Moore has led Pan-African and global communications for some of the continent's most influential business leaders, including former United Nations Secretary-General Kofi Annan and Tony O. Elumelu, chairman of theUnited Bank for Africa and founder of the Tony Elumelu Foundation.
Allison+Partners Global President and Chief Client Experience Officer Matthew Della Croce said adding Moore and her team enhances Allison+Partners' best-in-class technology and corporate capabilities with her deep experience in U.S., UK, and African markets helping tech brands grow to scale.
“Our focus at Allison+Partners is to provide a unique global viewpoint to clients to support their business objectives,” Della Croce said. “The addition of Claudine and her team moves us further in this regard and gives us significantly deeper capabilities and reach into Africa, a complex, pivotal
and increasingly influential marketplace that requires a network, true expertise and bespoke offerings in line with how Allison+Partners works throughout the world.”