[Startup Interview] Freeman Addico, CEO, Addicnet, Ghana
With customers spread across 10 countries, Pan-African cloud computing and ecommerce solutions provider Addicnet is redefining cloud computing landscape in the continent through its unique offerings. The CEO Freeman Addico explains.
Tell us abit about Addicnet and your role in it
Addicnet is a Pan-African Cloud computing and ecommerce solutions provider aiding African companies to deploy their operations on the cloud with stability, scalability, security, and efficiency.
Our solutions span from multi-public cloud managed service, encrypted cloud, enterprise file sync and share on- premise, white label cloud backup and sync and bespoke ecommerce development and management services.
I lead the overall Technical Development of our Company's products and services and the Company's long-term vision strategy of becoming a top Cloud Platform as a Service (PaaS) in Africa.
Why was it formed and to what extent has it achieved its purpose?
It was formed to serve the cloud computing and encryption niche markets in transforming the African Enterprises Technology Landscape. Here is how we are helping businesses in Africa.
Develop Cloud strategy, deployment and managing their cloud resources so companies can focus on their core business and innovation
We help companies with Data protection through secure hosting, end-end cloud encryption, with our partner Datacentre based in Switzerland and protected by Swiss Law.
Help companies to have their own secure File sync and Share on- premise with encryption and Data governance instead of using public file sharing platforms like dropbox, OneDrive, Sharefile etc. that have failed to protect their customers’ data. With us, clients can easily collaborate with teams and with business partners by providing them remote access to a limited set of internal files or folders. Share files while maintaining administrative controls. Simplify multi-site collaboration with automatic version controls and file locking.
We help telecom and ISP companies with white label backup and sync and share solution, AI cloud backup to rebrand and give to their customers as a VAS.
We provide end-to end ecommerce development and management solutions
How big is your reach?
Currently we are serving customers in 10 countries and have regal presence in 4 countries in Africa, but our solutions are open to all across the world with special focus to business in the African continent. All businesses out there, who want to benefit from utilization of cloud computing solutions, encrypted cloud and data protection.
What is Addicnet bringing to the market that isn’t present at the moment?
Addicnet provides premium services to businesses of all sizes, enterprises and small business alike with niche products in cloud and ecommerce coupled with a business model that’s quite different from other companies out there ie. Multi-public cloud managed service, encrypted cloud solutions, enterprise file sync and share on-premise and white label cloud backup on-premise, as well as managed bespoke ecommerce solutions on single platform.
These are 3 different models that also differentiate us from others.
- Onboarding of end users on our own and provide them with custom solutions that meets their needs. We don’t provide “one solution fit all” kind of services.
- Service providers also depend on us to manage their infrastructures so they can focus on their core business to their respective clients
- We provide white label solutions to businesses of all sizes with their brands to resell or provide a value added service to their end user on a revenue sharing business model.
What do you consider the biggest threat to your business?
The biggest threat to my business has been the fragmentations of the African markets. We provide premium custom solutions that are needed on the continent and we get referrals across the continent; however, doing business in most of these countries is quite difficult to deal with, the processes and legal issues are in most cases not pleasant in my experience. But then, there is hope with the African free trade agreement and I look forward to when it will be fully implemented so as to have integrated market to work in.
What kind of collaborations do you expect and need for Addicnet to succeed?
We need collaborations from all service providers, ISP’s, Telecoms, IaaS, Device manufacturers, Device distributors etc. who are looking at giving their customers a VAS (Value added service), our white-label solutions hosted on-premise is the right solution for them and best of all, we give that solution on revenue sharing business model. It is a secure cloud file sync and share solution that enables clients to relish a complete on-the-go experience with automatic backup, advanced tasks scheduling, selective restore, and file versioning features.
Where are your plans for Addicnet in 2020 and going forward?
We have already won an award as one of the 20 most promising tech companies in Africa in 2020 by CIO review magazine. In the coming years, we wish to surge ahead of the competition to be the biggest provider of cloud computing technology in the region. With clients in more than ten countries, the company is currently looking to cross-over into other promising territories and create an extensive customer base. We want to have footprints as a company that provides capable cloud services, cloud encryption and e-commerce solutions.
What is the latest news from Addicnet?
We have succeeded in forming two major partnership arrangements with Artmotion a datacenter in Switzerland for our encryption and data protection solutions, protected by SWISS privacy laws for clients, this means we give you SWISS privacy. And also, KnowIT Cloud (IaaS) in Israel with datacenter across Europe as our infrastructure platform. With those partnerships, plans are far advanced to setup datacenters in 3 countries in Africa in coming years.
Who should contact your company, and why?
All companies who are interested in secure cloud hosting, cloud encryption, data protection, enterprise file sync and share on-premise for data governance, those who are interested in providing a secure cloud backup and sync solution as added value service, as well those who want to create bespoke ecommerce for B2B, B2C Omni-channel platforms. We are known as Africa’s premium cloud solution provider that delight clients with many user case studies. With us you truly have a premium partner.
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Africa Business Communities is conducting a series of interviews with startup businesses in Africa.
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