Africa Business Communities

[Column] Tim Kuria: How Google Cloud can help you achieve optimal cost-optimization

As the Cloud Sales Lead at Incentro Africa, a Google Cloud Premier Partner, I've had the privilege of engaging with numerous customers and gaining insights into their perspectives on current market trends. One notable trend that stands out is the increasing shift of businesses from a growth-focused approach to a more profit-oriented strategy. This shift towards prioritising profitability has highlighted the significance of optimal cost-optimization, where cloud technology, particularly Google Cloud, emerges as a vital enabler in achieving these financial objectives.

From my interactions with customers and their valuable feedback, I've come to understand the profound impact that Google Cloud can have on assisting enterprises in their pursuit of cost-optimization. Here are some key ways in which Google Cloud offers a range of services and resources to facilitate optimal cost-optimization:

  • Cloud Profiler: This powerful tool serves as your guide to monitor and analyse cloud resource usage. By using Cloud Profiler, you can effortlessly pinpoint areas where resource consumption can be trimmed, leading to substantial cost savings.
  • Cloud Billing: Keeping a vigilant eye on cloud costs is made effortless through Cloud Billing. This tool empowers you to uncover any irregularities in costs, enabling prompt corrective actions to be taken.
  • Cloud Cost Management: The comprehensive suite of tools within Cloud Cost Management empowers you to holistically manage your cloud expenses. From vigilant cost tracking and identification of anomalies to the automation of infrastructure rightsizing, this suite ensures that you have the necessary control over your expenses.
  • Cloud Monitoring: The ability to closely monitor your cloud applications is crucial for identifying and rectifying performance issues. Through Cloud Monitoring, you gain insights that allow you to enhance your application's performance, which in turn contributes to cost efficiency.
  • Cloud Native Applications: Google Cloud offers a host of services designed to facilitate the development of cloud-native applications. These applications are inherently efficient and scalable, thereby directly contributing to the reduction of cloud-related expenses.


In addition to these indispensable services, Google Cloud provides an array of resources that foster a deeper understanding of cost-optimization, including:

  • The Google Cloud Cost Optimization Guide: This comprehensive guide serves as a valuable resource, offering insights into the intricacies of cost optimization within the Google Cloud environment.
  • The Google Cloud Cost Management Blog: Regular updates and best practices shared through this blog provide ongoing support in your cost optimization journey. 
  • The Google Cloud Community: A thriving community that offers a platform for you to seek guidance, ask questions, and engage with like-minded professionals focused on cost-optimization endeavours. Read more here.


Through these interactions with diverse customers, it's evident that leveraging Google Cloud's suite of services and resources can profoundly influence your journey towards optimal cost-optimization. The benefits extend beyond financial goals; Google Cloud's commitment to sustainability introduces a range of environmentally conscious initiatives, including renewable energy options and carbon emissions tracking.

Moreover, Google Cloud's extensive global network of data centres not only enhances performance but also mitigates latency, effectively reducing bandwidth costs. The scalability of Google Cloud empowers you to seamlessly adjust your resources based on demand, ensuring that you only pay for what you truly utilise.

In conclusion, Google Cloud stands as a dependable ally on your path towards optimal cost-optimization. By harnessing the capabilities of these services and resources, your enterprise can achieve its financial aspirations while contributing to a more sustainable future. Feel free to reach out to us at Incentro Africa if you have any further queries or if you'd like to explore the vast potential of Google Cloud for your organisation's cost-optimization journey. Your success is our shared goal and we look forward to partnering with you on this transformative path. Contact us today to embark on this journey together.

Tim Kuria is the Cloud Sales Lead at Incentro Africa


With over 10 years of proven expertise in technical consultation and related services, Incentro, the only Google Premier Partner in  East, West and Central Africa has become the go-to partner for successful business transformation in the continent.

From Enterprise Collaboration, Cloud Migration and Smart Application Development, we serve over 26 countries in Africa and are  growing. Whatever your ambition is, we’ll aim for maximum impact. We dive deep into your organization, challenge your plans, build solutions swiftly and make sure they work.

Matthew Munyiri is the Online Marketeer at Incentro Africa. He is an ambassador for Cloud and Consumer Technology and how it pertains to increased efficiency and productivity in the workplace. Want to know more? Get in contact with Matthew -



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