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Government launches digital campaign to position Kenya as top tourism and tech hub

Government launches digital campaign to position Kenya as top tourism and tech hub

The Kenya Government has launched a digital media campaign dubbed, “Let’s Go to Kenya”, to promote the country as a premier destination for tourism, technology, innovation, and investment.

The campaign, launched today will be spearheaded by the Ministry of Information Communication and Digital Economy (MoICDE), in collaboration with Konza Technopolis and ICT Authority.

Speaking at the launch event in Nairobi, Permanent Secretary, State Department for Information Communications Technology (ICT) and Digital Economy, Eng. John Kipchumba Tanui said the campaign will highlight Kenya's scenic beauties, Kenya’s burgeoning tech sector, investment-friendly environment, and the opportunities available for entrepreneurs and investors in tech and tourism.

“The Government through the Ministry of ICT and Digital Economy is embarking on a mission to elevate the awareness of Kenya as a premier destination for tourism and investment. We aim to achieve this through the power of technology, working with our partners specifically harnessing the capabilities of digital media platform that’s why we’ve launched the hashtag #LetsGoToKenya digital campaign,” Eng. Tanui said.

“Our strategy will involve a comprehensive approach, leverage the enthusiasm of our youthful tech-savvy population which constitute over 70% of our demographics, and this is the power we want to unleash,” Eng. Tanui added.

Also speaking at the launch, Konza Technopolis CEO John Paul Okwiri said the "Let's Go to Kenya" campaign will play a pivotal role in showcasing Kenya's potential as a hub for technology and innovation, and in inviting businesses, investors, and professionals to explore the opportunities available in the country's growing tech ecosystem.

“This is an initiative that will encourage more people to visit Kenya either as regular tourists or as tech nomads –an area which is gaining recognition. Through this campaign Konza Technopolis will work closely with our parent Ministry to position Kenya as a leading ICT destination in Africa to attract local and international investment in technology and innovation, supported by its Media City and Data Centre,” Mr. Okwiri said.

Mr. Okwiri added that the campaign will be key for the success of the IASP 2024 World Conference on Science Park, which Kenya will be hosting later this year.

Besides Konza Technopolis, the government will also be working closely with other partners such Kenya Airways and global tech giants namely - Meta, LinkedIn, and Turkana County-based Startup Lion,

The launch of the digital campaign follows the recent global recognition of Nairobi as the top city to visit in 2024 by the United States-based travel agency, Lonely Planet, placing Nairobi ahead of well-known cities like London, Paris, Dubai, among others.

“The global recognition of Nairobi as the premier city destination for 2024 is a testament to the government’s unwavering commitment to promoting the nation on the international stage. The Let's Go to Kenya" campaign will build on this success,” Eng. Tanui said.




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