Africa Business Communities

Africa Consumer Panel

The Africa Consumer Panel gives you access to the voice of the African consumer. Quality data delivered through a high quality panel is what we promise you and our B2C panel is compliant with Esomar standards.

Our pricing is based upon a price per completed survey.

For the following countries we have a specific consumer panel.


What others say about us:

Client - Ipsos
“Especially in the last century, Africa was regarded as a dark continent primarily because of the dearth of information that existed about the region. Thanks to a range of factors, in this century, Africa is now seen to be not just opening up but coming up both socially and economically. One of the main reasons for this is that through market research, more information and knowledge is now available about the continent. With this information and knowledge, all of Africa’s stakeholders are better equipped to grapple with and make the right decisions about the opportunities and challenges that exist in our beloved continent. The Africa Consumer Panel can support market research in Africa by facilitating, for stakeholders, online access to the population in the region. With digitalization, online access to relevant target profiles is an increasing need as it enables information to be gathered quickly and cost efficiently so that based on this, decisions about the market are made faster.” - Philip Okullo – Country manager Ghana (Ipsos)
Client – Toluna
“We are using the African consumer panel for our B2C studies in Africa as it provides us with access to the exact people we are looking for to give our clients the highest possible quality, not only in the biggest economies in Africa, but also in the smaller African countries. Maximum reach at a one shop stop!” - Hans Pietersen – Sales Director Benelux & Scandinavia (Toluna)
Client - SSI
“The Africa consumer Panel brings you unrivaled access to African B2C respondents. Their reach combined with their speed and exibility makes The Africa Consumer Panel a must-go-to supplier if you need the opinion of Africa.” - Stefan Boom – Sales Manager (SSI)

Partner Program

We encounter quite some interest for Africa consumer market research, from Asia and the US. The interested parties are happy with the quality of our panel, but would like us to offer a bigger panel size per country. That is why we would like to grow through partnerships and shared revenue models.

Find out more about our partner program:
Interested or if you have a specific question, please let us know by filling out the contact form:
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