Vuma Reputation Management expands to Kenya, Ethiopia, Ghana and Zambia
African reputation and crisis management company Vuma Reputation Management has signed memorandums of understanding with four leading African communications agencies, boosting its footprint across the continent.
In line with its strategy to grow its presence in Africa, the Johannesburg-headquartered company announced that it had signed MOUs with BSD Group in Kenya, Zeleman in Ethiopia, Prosper Agbenyega in Ghana and Design Innovation in Zambia.
Vuma Reputation Management, which is celebrating its 12th birthday in September this year, has quickly built a track record as a leading reputation and crisis management company in South Africa, having provided world-class advisory and consulting services to at least 50 JSE-listed companies. Vuma has also operated in 10 African countries, where it has provided support to multi-national companies.
“With economic growth in Sub-Saharan Africa projected by the World Bank to rebound over the next three years, following a lull last year, we want to be part of this growth story and contribute to the advancement of our beautiful continent,” said Janine Hills, CEO and founder of Vuma Reputation Management, and also a board member for Brand South Africa.
Hills said the MOUs that Vuma Reputation Management has signed with its African partners will give the company strong presence in three African regions – namely East, West, and Southern Africa -- where African companies and multinationals can tap into the continent’s growth opportunities by leveraging strategic reputation management, communications, and public relations capabilities.
Tshepo Sefotlhelo, Chief Operations Officer for Vuma Reputation Management, has been instrumental in securing affiliate partnerships with these four leading agencies. “We firmly believe that the journey we have embarked on with our African partners will accelerate our shared and mutual growth, whereby we will provide world class services to our clients doing business in Africa and those businesses that are looking for investment opportunities on the continent. We are Africans working for Africa,” said Sefotlhelo.
According to the World Bank, growth in Sub-Saharan Africa is projected to recover moderately in 2017 to 2.6% after slowing in 2016 to 1.5%. The continent’s economic prospects are expected to improve further in 2018 and 2019, with Africa’s economy projected to expand at 3.2% and 3.5% respectively on the back of improvement in commodity prices and a recovery in the global economy.