UBA unveils Ruby premium account for women
To cater for the special needs of the womenfolk, United Bank for Africa Plc has unveiled a gender specific personal current account product, specially designed and targeted at discerning women. The new premium product known as Ruby account was inaugurated on Tuesday in Lagos.
According to the Group Head, Retail Banking Division, UBA, Mr. Chidi Okpala, the Ruby account has unique features that set it apart from other banking products in the industry. He pointed out that such features included- zero COT, highly attractive interest rates, customised debit cards and cheque book, no limit on number of withdrawals or deposits, up to 50 per cent discounts on services from Ruby partners such as, AA Rescue, ACG World Concierge Services, Qatar Airways and UBA Metropolitan Insurance.
Okpala noted that customers would also enjoy preferential pricing on the consumer loans of the bank, adding that a website would be fully built for women in business for free, courtesy of Google. Okpala said, “The introduction was informed by the need to provide convenient banking for women, especially professional and businesswomen, who place a premium on convenience banking.
Women control over 60 per cent of household expenditures. Apart from that, there has been an increase in the number of women in top flight executive positions and more successful self-employed professionals. “These new breed of women are financially independent and are contributing significantly to economic growth and development. They are the target market for Ruby.” While calling on the womenfolk to leverage the opportunity offered by the Ruby account, Okpala said that there were ongoing discussions with exciting new partners in sectors that were relevant to women and those partnerships with their benefits would be unfolded as discussions were finalised.
This article was originally posted on Africa Banking Network
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