Syncrony puts online wheels in motion to enhance client’s virtual presence

Syncrony, a provider of website design, online presence and content management services, has engaged a higher gear and raced ahead with service delivery to Team Bonitas, the cycling team representing Bonitas Medical Fund.

The Team Bonitas Cycling squad is owned and managed by Malcolm Lange, South Africa’s most prolific race winner of the past decade. Malcolm aims to use his experience, which includes three wins in both the Cape Argus Pick n Pay Cycle Tour and the Momentum 94.7 Cycle Challenge, to guide the team to retain its prestige locally in SA and to becoming internationally competitive.

Following the success of the team’s official website (www.teambonitas.co.za) last year, Syncrony revamped and enhanced the site to reflect the 2012 team, sponsors and new team members.

Based on a top-performing year in 2011 and a string of recent successful results, including three medals at the SA Road Race Championships and gold at team time trials, the squad’s prospects for this year look good. They have also added three months of European racing to the 2012 itinerary.

The site includes a ‘meet-the-team’ section, a sign-in facility, photo gallery and information board to announce race results and other relevant details. The site leverages social media connections, especially Twitter, which is used to deliver instant race progress reports to close to 2000 followers during races.

“We are proud of the work we have done for the team at Bonitas. Our view is that the site reflects the strength of the company itself, as well as that of its cycling team. Our objective is to not only capture the interest of the browser, but also make it as easy as possible for the visitor to interact and be a part of growth and development of the team,” explains Howard Rybko, CEO at Syncrony.

“The result has been a striking web presence that not only communicates the growth and development of the company, but also significant progress it has made in utilizing technology strategically to support internal initiatives such as Team Bonitas” says Gary Salgado, IT Manager at Bonitas

“We have entered into a very exciting phase of development at the company. We have tailored a specific campaign to inform and assist our market, and at the same time, engage our own staff and all stakeholders to be a part of our journey. Syncrony has proven its value and worth as experts in online services and web development. We are very pleased with the service level we continue to receive and we look forward to implementing more projects in the future,” adds Salgado.

Syncrony’s core focus is to develop new web sites and breathe new life into existing web sites in order to provide clients with a credible, professional but dynamic online image.

“An online image that not only catches the eye of the visitor to the site, but also holds their attention and keeps them coming back for more” explains Rybko. “This is exactly what we set out to achieve with the Team Bonitas website.”

“In addition to driving traffic to sites and ensuring a positive experience for the visitor, our aim is often to empower browsers with information. Effective web presence today is about creating the right balance between look and feel, as well as functionality, purpose and end product,” Rybko adds.



www.syncrony.com

This article was originally posted on Africa ICT & Telecom Network

Are you interested in Market Research, Recruitment and Business Leads?

Join the Africa Business Panel, powered by Africa Business Communities.

www.africabusinesspanel.com.