South African Airways appoints Discover the World as its general sales agent in the UK

South African Airways (SAA), the national carrier of South Africa, has appointed Discover the World, a global player in tourism and airline representation, as its general sales agent (GSA) in the United Kingdom (UK). 

South African Airways will be closing its regional office in London on 31 July 2022, where it has maintained a strong presence with customers and the travel trade for over 70 years. Discover the World will therefore assume responsibilities for sales and marketing representation for South African Airways in the United Kingdom.

While SAA has temporarily suspended flights to UK and Europe, due to the pandemic and its business restructuring, Discover the World's appointment will ensure the airline's favorable brand reputation is maintained in the market and will provide continued engagement with travel trade and corporate partners in developing further business opportunities.

www.discovertheworld.com
www.flysaa.com