[South Africa] New cleaning service mobile app

 hits the market

SweepSouth, a South African cleaning service has launched a mobile app. Expanding on their already existing web-based platform, the app bring convenience to customers, who can now book a cleaning service within seconds.

Since launching in June 2014, SweepSouth has enabled the booking of tailored cleans with a couple of clicks. The service is targeted towards clients who require a quick and convenient way of connecting to reliable cleaners – SweepStars, as they are known. Their client base includes young professionals, families with ad hoc cleaning requirements, holidaymakers, guest-houses and short stay rentals and graduates.

“We saw an opportunity to disrupt and modernise an inefficient and outdated industry,” says SweepSouth co-founder and company CEO Aisha Pandor.

Customer experience and efficiency has driven product design from the get-go, with the new app offering clients a fresh and completely hassle-free experience. The app automatically tracks and saves addresses through GPS technology – eliminating the need for directions. It sends customers discreet real-time notifications when their cleaner is en-route, has arrived and clocked out for the day. Once a job is completed, secure, cashless payment is processed and both sides of the transaction are given the opportunity to rate their experience.

The app allows easy access to future and past booking details, as well as cleaner profiles – an important personal touch. “We provide customers with a photo of the person assigned to their job and a little information on her background, interests and family. Inviting someone into your home requires trust, so when connecting customers to a stranger, we think it’s important that they are introduced,” says Pandor.

Co-founder and Chief Technology Officer Alen Ribic notes the importance of the app having been built in-house by engineers who, based on tens of thousands of bookings, have become familiar with customers’ requirements and the specific challenges of the industry.

“Our product uses cutting edge technology to provide our customers with the most seamless on-demand experience available,” says Ribic. “As geolocation tracking and travel time estimates become more accurate and incorporative of transport delays, the app will become more and more powerful.”

The app employs an enhanced algorithm for matching available cleaners with customers and the founders insist that it will not be the last innovation that the company brings to market; “Through this platform, we will continue to launch even more sophisticated features and service improvements.”

SweepSouth will introduce its services in Durban later this month and are looking at international expansion next year. Their services are currently available in Cape Town, Johannesburg and Pretoria.

www.sweepsouth.com