Africa Business Communities
[South Africa] Airlink, Legacy Lifestyle partner to launch cashback loyalty programme for passengers

[South Africa] Airlink, Legacy Lifestyle partner to launch cashback loyalty programme for passengers

Southern Africa’s Airlink has partnered with Legacy Lifestyle to offer passengers the ability to earn CashBack rewards when they fly on all Airlink flights, irrespective of the type of ticket or the class booked.

Rodger Foster , CEO, Airlink: “We are excited about our new partnership with Legacy Lifestyle because we can now offer our customers access to a network of leisure and hospitality brands across the country. In these challenging times, putting cash back into our loyal customers pockets will make a big difference to them.”

Established in 2011, Legacy Lifestyle has 1,2 million members who can Earn and Spend CashBack rewards across a national network of more than 250 retail partners, making it the largest multi-partner programme in the country. One of the keys to Legacy Lifestyle’s success is the ability to earn CashBack rewards at one partner and spend the CashBack at any other retailer who is part of the programme. Besides the partnership with Airlink, Legacy Lifestyle members are able to Earn and Spend rewards at The Cross Trainer, Bogart Man, Dis-Chem Pharmacies, Baby City, Pringle, L’Occitane, and at all Legacy Hotels & Resorts luxury properties and spas. Legacy Lifestyle is one of the most widely used loyalty programmes in South Africa and was voted #1 in the travel segment in the 2021 BrandMapp survey of households earning over R10,000 per month.

Michael Levinsohn, Managing Director, Legacy Lifestyle: “Our partnership with Airlink is designed to reward passengers from the first Rand that they spend, as opposed to most airline loyalty programmes which look after a select handful of passengers. In addition to the CashBack with Airlink, our members get significant value from our other partners, including 15% off at all Legacy Hotels and up to 8% in additional CashBack rewards when they stay with us. Research shows that customers see CashBack as the most valuable benefit of all, so we believe that we have a compelling proposition.”

Existing Legacy Lifestyle members can log in to their accounts, purchase air tickets and they will earn 3% in CashBack, which is credited to their Legacy Lifestyle account. These rewards can either be saved up for a later date, or spent on everyday items. Online vouchers can be purchased for Pick n Pay, Spur, Superbalist and a host of other Legacy Lifestyle partners. The vouchers can be used by the member, or gifted to a friend.

Legacy Lifestyle has also partnered with Nedbank’s Greenbacks loyalty programme, so Greenbacks customers who have linked their accounts will also be able to Earn and Spend CashBack rewards on Airlink flights, through Legacy Lifestyle.



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