MultiChoice South Africa increases reach by 4 mln in 2 years

Pay-TV provider MultiChoice South Africa has increased its reach by almost 4 million, South Africa's National Association of Broadcasters said. NAB executive director Nadia Bulbulia presented the figures to the portfolio committee on communications at parliament. She said MultiChoice increased its reach from 9.7 million in 2012 to 13.4 million in 2014.

However, SABC1 continues to be the most watched channel in the country with 29.7 million viewers, followed by SABC2 with 27.4 million, Fin24 reported.

M-Net had the smallest reach in 2014 with 2.6 million viewers, up by only 200 000 from 2012.  Radio statistics show that SABC stations reached the widest audiences with 41.6 million listeners in 2014. This is followed by commercial stations with 15.7 million listeners and community stations with 8.7 million. Bulbulia said that according to 2011 census statistics, TV surpassed radio in the number of users.

Telecommunication Paper