[Kenya] Azuri and StarTimes ink deal to expand TV reach to off-grid customers
Azuri Technologies, the first company to launch a complete pay-as-you-go solar TV package in Kenya, has announced a partnership with StarTimes to bring wider choice of content to its off-grid customers.
The partnership will see customers acquire a solar home system including a 24” LED TV with Free-to-Air and up to 40 StarTimes channels delivered via either a TV aerial or satellite dish on a pay-as-you-go basis.
StarTimes Media is the leading pay television provider with access to over 100 local and international channels including sports, documentaries, kids, music, news among others.
A deposit of KSH 4,999 and a daily fee of KSH 99 over 130 weeks, enables Azuri customers to watch TV for up to 6 hours per day on the StarTimes Basic bouquet. The system also provides lighting from 4 high efficiency LED lights, a USB phone charging point, rechargeable torch and radio.
Speaking during the launch ceremony, Azuri CEO Mr. Simon Bransfield-Garth noted the benefits of providing households with access to broadcast content, “We are hugely excited about the partnership with StarTimes and the opportunity to expand the range of content available to our customers. TV is rapidly emerging as the must-have service after lighting, bringing not just entertainment but also many powerful social and educational benefits to the household.”
On his part, StarTimes CEO Mr. David Zhang said, “Until now, we could only reach on-grid consumers. By partnering with providers of PayGo solar, StarTimes content is now available country-wide, giving customers in Kenya more choice in the content they are able to enjoy.”
According to recent market research done by Azuri, some customers value TV more than basics such as lighting. In the survey, 98% AzuriTV customers said they feel more aware of local and international affairs and that children feel more confident in discussing current topics in school.
TV also improves language capacity with some 92% of the respondents saying watching television programs in their preferred language has improved communications skills. 60% of customers with school age children reported seeing their children improve reading, writing and speaking skills since purchasing the AzuriTV system.