Isuzu introduces new crew cab model to sate growing demand for light commercial vehicles in Sub Saharan Africa
Growing demand for light commercial vehicles has spurred Isuzu to expand its offering in Sub-Saharan Africa to include the KB 4x4 crew cab X-Rider model.
Introduced initially as a 700-unit limited edition, the X-Rider proved so popular with South African bakkie fans that it earned itself a permanent place in the comprehensive Isuzu line-up.
Now, all of Isuzu's dealers in 14 left-hand motoring countries across the continent can offer this good-looking go-getter too, initially in the 4x4 double cab derivative only. Production for these left-hand drive markets will begin in September, with initial shipments commencing towards the end of the year.
Dominic Rimmer, General Manager, Planning and Program Management, Sub-Saharan Africa, said the X-Rider will also be exported to right-hand drive countries in and around South East Africa, Zimbabwe, Zambia, Malawi, Mozambique, Mauritius and Seychelles.
"The X-Rider is a unique model, home-grown by the local team to meet local customer demands. Africa's terrain, our outdoors lifestyle and entrepreneurial spirit require a vehicle that will partner motorists reliably, cost effectively and with a certain level of driving enjoyment too.
"Already well-loved and trusted for its decades of toughness and reliability, the Isuzu brand introduced a new level of comfort and individual style when it introduced this workhorse last year. Creating new models that step up to match customers' desires will ultimately grow the business for Isuzu.
"In our African markets, with a growing middle class, an increasing number of customers are moving into the leisure pick-up segment, for which the X-Rider offers the ideal combination of great styling and specifications," said Rimmer.
In South Africa, bakkie fans are spoilt for choice with 19 KB derivatives in Isuzu's three body types. The attention-grabbing X-Rider is powered by the 100kW/320 Nm high-output version of Isuzu's proven 2.5-litre common rail direct injection turbodiesel engine. The 18" wheels are shod with 255/60 Grabber AT all-terrain tyres as well as the inclusion of a sports bar; runningboards; projector headlamps with styled front bumper guard.
Luxurious leather seats, stand-out red stitching and radio controls on the leather-trimmed steering wheel are just some of the interior style features that set X-Rider a cut above, combining added exclusivity with exceptional value for money.