[Ghana] Kudobuzz acquires AdGeek, an Ad creation tool
Ghanaian startup Kudobuzz has acquired AdGeek, an ad creation tool used by many online merchants for prospecting new customers and ad retargeting.
The AdGeek founding team will be joining the Kudobuzz team as part of the terms of the acquisition.
For more than a year, Kudobuzz CEO, Kena Amoah served on the AdGeek team as an advisor helping shape marketing and product ideas. It was during this period that he embraced the AdGeek founders’ vision for their product and decided to help in its full realization.
On realizing how well the team executed on their vision, the Kudobuzz and AdGeek relationship grew stronger from thenceforth.
AdGeek’s positioning and vision is in line with that of Kudobuzz. AdGeek is building a useful product for small ecommerce merchants, to help them make more money through the use of effective ads retargeting.
This is the core of Kudobuzz’s objective of helping online merchants make money through carefully built tools and that is why we are excited about this acquizition. Also, this is in fulfillment of the requests the startup has received from customers to allow them easily run ads with their excellent reviews.
AdGeek will live on within Kudobuzz as one of the tools in our portfolio of apps whilst using the best resources and expertise available at Kudobuzz. Kudobuzz will continue to deliver updates to the app.
At an appropriate time, the AdGeek core features will be incorporated into the Kudobuzz Social Reviews app. This incorporation will enable online merchants combine the power of both reviews and ads to grow with more sales.
Kudobuzz is strengthening its self imposed mandate of helping merchants make more money by revamping the apps already in its portfolio and bringing new ones in.