Envol City joins Basketball Africa League as official partner
The Basketball Africa League (BAL) and Envol City, an innovative real-estate project in the upscale district of Diamniadio in Dakar, Senegal, announced a multiyear partnership that makes Envol City an official partner of the BAL and the league’s Country Partner in Senegal.
Beginning with the 2023 BAL season, the BAL and Envol City will collaborate on fan engagement initiatives that showcase the convergence of sport, music, food, art, and fashion, including at BAL Fan Zones during games in Dakar. The first BAL Fan Zone was held in Dakar from March 5-15 and featured a DJ, live musical performances, concession stands, merchandise sales, opportunities to meet NBA and basketball legends, and more. Envol City branding will also be visible on the BAL court and broadcasts during the 2022 BAL Playoffs, which will feature the top eight teams from the league’s Sahara and Nile Conferences competing in a single-elimination tournament and Finals at Kigali Arena in Rwanda from May 21-28.
Amadou Gallo Fall, President, BAL: “We are pleased to partner with Envol City to engage the passionate BAL fans in Senegal while shining a light on Africa’s capacity to be a global leader in sports and entertainment. Envol City shares our commitment to a future for Africa based on modernity and innovation, and we look forward to working together to use the convening and transformative power of sports to provide memorable experiences to BAL fans and guests.”
Moctar Thiam, CEO, Envol City: “Envol City is an innovative and modern real estate project, firmly focused on the future. Our vision for Africa in the future is one that is ambitious, innovative and a symbol of excellence. It is therefore only natural for us to establish a partnership with BAL, a well-established brand on the continent and beyond. Through our strong partnership with BAL, we want to be an example for pan-African youth and create bridges that build the path towards a common vision for Africa’s future.”
Envol City joins the BAL’s roster of world-class marketing partners, which includes Foundational Partners New Fortress Energy (NFE), Rwanda Development Board (RDB), NIKE, Jordan Brand and Wilson, and official partners Alley-Oop Africa, Attorney General Alliance (AGA) – Africa, Destination Senegal, and Air Senegal, Flutterwave and Hennessy.