Birches Group, Emergence Growth, Announce Partnership in Africa
Birches Group, a provider of total compensation surveys in developing markets, and Emergence Growth, a South African human capital consultancy with a pan-African scope, have announced a new marketing partnership effective immediately.
Under the agreement, Emergence Growth will provide marketing and promotional support for Birches Group total compensation surveys in 54 African country markets. This arrangement is expected to result in more rapid expansion and growth of the Birches Group surveys in the region. In addition, the two firms will work collaboratively on consulting assignments across Africa.
Gary McGillicuddy, Managing Partner of Birches Group said, “This agreement marks a watershed moment for Birches Group, as we continue to expand our brand more broadly into the African market. By working together with Emergence Growth and their pan-African network, we can now reach more employers and provide the option of local support to our clients as well.”
“Emergence Growth has a vision to become the premier pan-African human resources consultancy,” added Yendor Felgate, Chief Executive Officer of Emergence Growth. “We are excited that our cooperative arrangement with Birches Group will enable us to provide access to market data in any African market, something no other firm can do,” he continued.
To launch the initiative, the two firms sponsored a mini-conference in Johannesburg on June 30th. McGillicuddy was the keynote speaker at the event, which was attended by over 40 people, and very well-received.
This article was originally posted on Africa Marketing Communications
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