Why email marketing?
The pace of innovation and number of resources available to marketers today is nothing short of incredible.
An astounding 1,876 service providing companies across 43 different marketing categories, including SEO, social, video marketing, sales enablement, mobile analytics, and dozens more exist according to a recent “supergraphic” from VentureBeat. What’s more, many of the categories didn’t exist in the report just one year earlier.
But, just one category continues to persist over time: email marketing. The reason is clear–for ten years in a row, email is the category generating the highest ROI for marketers. For every $1 spent, email marketing generates $1,16 in ROI and gives marketers the broadest reach of all the channels available to them. Despite the plethora of tools available to marketers, email marketing is simply the best bet for business growth.
Given email’s unmatched ability to drive conversions, it would make sense that email is also the most effective marketing channel to drive ROI. Email marketing yields an average 3,800% return on investment for businesses.
It’s clear from these statistics that email is cost-effective channel for marketers, but why does it outperform other channels so significantly when it comes to ROI?
It comes down to delivering highly personalized and relevant messages. Unlike social networks where you send status updates to every follower regardless of their location, interests & purchase history, email allows you to be hyper-targeted with your communications. The more data you have about your customers – the more targeted you can be.
This use of Segmentation and Dynamic Content helps to ensure the content they send is relevant to every individual recipient, and that relevance drives people to click-through, make purchases – and increase the ROI of their email marketing campaigns.