[Startup Interview] Tony Botha, Managing Director, carbonTRACK Africa, South Africa
carbonTRACK Africa is a South Africa technology startup that seeks to create a world where energy is consumed sustainably, shared fairly and empowers all people. The ultimate goal is establishing an energy ecosystem that will close the gap between energy supply and demand.
The startup’s patented intelligent energy management platform lets energy users and energy providers monitor, control, automate and share energy. The technology manages Virtual Power Plants, facilitates Smart Grids and delivers Embedded Networks. The Managing Director Tony Botha explains.
Tell us a bit about your startup
carbonTRACK Africa is a technology company with a bold vision - to help enable Africa to manage its energy generation and consumption and consume it sustainably while empowering all people.
carbonTRACK technology is connecting energy generators, energy distributors and energy consumers - delivering embedded networks, Virtual Power Plants and facilitating smart grids. We are creating smart buildings, smart businesses and helping enable a fair distributed energy future.
Who founded carbonTRACK Africa and what are their professional background?
Tony Botha has a passion for sustainability and possesses a decades experience in renewable energy and turnkey energy solutions with an expert understanding of energy storage and energy efficiency, having successfully implemented a myriad of renewable energy solutions enabling feasible grid independence.
Tony has an intelligent approach to solving problems and developing business and realized there is a need in Africa for intelligent energy management and together with Bradley Botha decided to embark on this journey.
Spiros Livadaras is a business leader and business builder having grown two business Stations financial group and carbonTRACK international and has helped 100's of business owners grow their operations.
How is carbonTRACK Africa funded?
We are self-funded and are open to discuss capital raising.
What would you say are the dynamics that have shaped the energy sector?
There is volatility in majority of the African grid from frequent outages to cables theft with the up rise in renewable energy we are able to stream line the management of the concerns and implementation of external inputs.
Why inspired you to start carbonTRACK Africa? What opportunities did you see?
There is volatility in majority of the African grid from frequent outages to cables theft with the up rise in renewable energy we are able to stream line the management of the concerns and implementation of external inputs connecting energy generators, energy distributors and energy consumers - delivering embedded networks, Virtual Power Plants and facilitating smart grids. We are creating smart buildings, smart businesses and helping enable a fair distributed energy future
What problem does carbonTRACK Africa address?
Energy distribution, energy awareness and energy management.
What are the USPs of carbonTRACK Africa?
We are able to do remote management of 3rd party equipment all via our online app.
We offer a dashboard giving you a real time view of your energy usage and the money you have either saved or spent further promoting energy management.
We are a means to energy resilience.
Who forms your clientele base?
Every body who consumes AC energy/electricity
What does carbonTRACK Africa need in order to grow?
What is your growth strategy?
carbonTRACK's technology provides businesses with the insights and tools they need to maximize not only their energy effectiveness, but also their overall performance and profitability.
In recent years, carbonTRACK is the home energy management system of choice. Our robust hardware and sophisticated software allow homeowners to take control of energy usage in ways hitherto impossible.
While there is certainly ample opportunity to 'tighten up' the energy usage of the typical home, there is an even greater number of ways in which carbonTRACK can help to improve and streamline operations for businesses. Our successes accordingly extend beyond homes and into the commercial sphere as well.
carbonTRACK offers a future thinking approach to energy generators in Solar PV ,battery storage ,vortual power plans and generator suppliers.
We are energy agnostic and can offer value to all energy consumers and suppliers.
In which markets are you looking to establish your presence?
Gain a dominant South African footprint expanding to the rest of Africa
What are your plans for the coming 12 months?
To gain market dominance
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