Nigeria’s Smartphone Users Spend 193minutes on Device Daily
A new report has shown that an average smartphone user in Nigeria spends about 193 minutes on the device, either browsing, texting or making calls daily.
This information is contained in a recent report by Twinpine, a mobile marketing platform, which also informed that Nigeria has 74.7 million unique mobile users and 30 per cent smartphone penetration rate.
According to the report , the average daily, television viewers spent about 131 minutes on the television; 193 minutes on smartphones; 80 minutes on the laptop; and 39 minutes on tablets.
Twinpine said the share of desktop traffic decreased from 57 per cent in 2011 to 18 per cent in 2015 as mobile share of traffic increased from 42 per cent in 2011 to 79 per cent in 2015.
It disclosed that phone brands like Samsung having a web usage of 25 per cent; Apple 20 per cent; Blackberry 17 per cent; Infinix 9.5 per cent; Nokia 8.5 per cent; Tecno 7 per cent; unknown 5 per cent; HTC 3.5 per cent; Microsoft 3 per cent and Sony 1.5 per cent.
The report said N1000 can purchase 15 times more data in 2016 compared to 2011 with MTN; 57,045,721, Glo; 34, 608,793, Airtel; 33, 866,798, Etisalat; 21,877,542 active mobile subscribers.
It places mobile browsers in this descending order: Opera, UC Browser, Chrome, Blackberry, Android, IE Mobile, and Firefox.
In contrast, the market share of operating system followed in this descent: Android, Unknown, Series 4.0, Blackberry OS, Nokia unknown, Symbian OS, Linux, iOS.
On the market share of device vendors: unknown; a combination primarily dominated by Infinix, Tecno, Injoo, Xiaomi, Gionee, Huawei had the highest share; followed by Nokia; Samsung; RIM; and Sony Ericsson, Apple, HTC, LG having the similar size.
From the report, the market share of social media was highly dominated by Facebook; followed by Twitter, and Pinterest, Tumblr, Youtube, Google plus owning the same market size.
From the report, 69 per cent of people in Nigeria on daily basis watch videos on their mobile phones; 19 per cent weekly, 13 per cent rarely and two per cent monthly.