[Interview] Faridah Afadameh, CEO, Ashfar Group, Ghana
Faridah Afadameh is CEO of Ashfar Group, a pan African business enterprise with footprints in West Africa, East Africa and Southern Africa.
Could you introduce your company?
Ashfar Group was founded in February 2017 by myself and Dr. Ashimizo Afadameh-Adeyemi. As a company, our business is that of power generation, with interests in Oil and Gas, Marine Logistics/ Shipping, Water Treatment and Agribusiness. We are located in Accra, Ghana, 11 Dodi Link, Airport Residential Area.
Who are your clients?
We work with utility companies such as the Electricity Company of Ghana and Power Distribution Services, Hydro Power Generation companies such as Bui Power Authority and Volta River Authority.
What are Unique Selling Points of Ashfar?
Engineering, Procurement and Construction services in a timely and efficient manner. Customers demand efficiency. No delays, no excuses. Just deliver as promised. Our efficiency in delivery is our major selling point.
How is the company funded?
Through equity from the shareholders and banking and non-banking institutions.
How fares your product in the Ghanaian market?
Very well. Our product (electricity) is gradually moving from a luxury to a necessity. Governments are gladly getting onboard across Africa for Public Private Partnerships.
What are the growth of Ashfar going forward?
Across Africa, there is a desperate need for power. At Asfhar, we have made it our goal to be at the forefront of generating electricity and move it to the rural areas. We are looking at Burkina Faso, Mali, Sierra Leone and Uganda for rural electrification. To make this possible, we must make extensive inroads in rural electrification across the continent and find solutions (especially renewable sources) that will lower the cost of electricity.
In what direction, as CEO, are you steering the company this year?
Ashfar has been registered in three African countries in 2019 (Uganda, Mali and Zambia). We are staying on course to make it a Pan African Enterprise. We are also working on an ambitious project that will be the second of its kind in Sub-Saharan Africa to build own and operate a Waste-to-Energy power plant in the city of Lusaka, Zambia.
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