Sub Saharan Africa over the top content TV to account for 40 per cent of region's revenues by 2022, report
Sub-Saharan Africa OTT TV and video will still be a very immature sector by 2022, with movie and TV episode revenues reaching $640 million for 35 countries.
This according to the latest report by market research solution, ReportLinker. However, this total is up by a multiple of 12 on 2016's $52 million, according to the Sub-Saharan Africa OTT TV & Video Forecasts report. South Africa will account for 40% of the region's revenues by 2022, with Nigeria bringing in a further 21%.
SVOD is already the main revenue driver for OTT TV and video. SVOD revenues will reach $475 million by 2022, or 74% of the OTT total, up by 22 times on the 2016 total (40% of OTT revenues) by 2022.
Digital TV Research forecasts 10.12 million SVOD subs by 2022, up from 525,000 at end-2016. South Africa (2.70 million by 2022) will remain the leader, but Nigeria (2.64 million) will be close to taking top slot.
Published in June 2017, this 168-page PDF and excel report combines the relevant countries from two of last year's reports: Middle East & Africa OTT TV & Video Forecasts and Middle East & Africa SVOD Forecasts in one convenient place.