Standard Chartered launches a digital pan-bank league competition for its customers
Standard Chartered Bank has today launched a digital pan-bank league competition offering customers across 11 markets an opportunity to accumulate points that lead to prizes.
Dubbed BANK MORE SCORE MORE, the competition is a compelling initiative for Liverpool Football Club (LFC) fans and takes place on the ‘Standard Chartered Virtual League’. Prizes range from authentic Liverpool-branded merchandise, to a once in a lifetime trip to Anfield to watch LFC play.
To partake in the competition, new customers simply need to open an account through SC Mobile App and take up more products to earn points in the Standard Chartered Virtual League. Existing customers can also participate by taking up more products to earn additional points.
“BANK MORE SCORE MORE is an exciting initiative for us to launch at Standard Chartered Bank. To engage and reward our existing clients as well as welcome new customer was integral for this campaign. The campaign as the name suggests will reward our customers as they transact more and take up financial solutions. The Liverpool Football Club is amongst the most beloved football clubs in the world, with over 770 million fans, so we are proud to be offering such compelling prizes for our customers.” Edith Chumba Head of Consumer, Private and Business Banking at Standard Chartered Kenya and EA, said.
BANK MORE SCORE MORE has been launched in Botswana, Brunei, Cote D’Ivoire, Ghana, Kenya, Nigeria, Taiwan, Tanzania, Uganda, United Arab Emirates and Vietnam.
“Bank More Score More campaign is offering an experience of a lifetime for both LFC fans and any consumer looking forward to enjoy a once in a lifetime travel package. We are thrilled to launch it across all these markets. To lead in client, experience its crucial for us to offer our clients the best banking experience possible – through digital banking innovation and access to one of the biggest and most successful clubs. We look forward to watching BANK MORE SCORE MORE’s winners experience this initiative.” Kariuki Ngari, Standard Chartered Kenya CEO added.
The competition was developed after an extensive internal competition across the bank’s 90,000 staff. Over 90 marketing plans were submitted across 25 markets, each developed by cross-functional teams to ensure the campaigns were fully-fledged. For the final round, six teams pitched virtually, resulting in three top winners which then developed BANK MORE SCORE MORE.
Standard Chartered has been the main sponsor of Liverpool F.C. since 2010 and will extend to the end of the 2022-2023 season, making it the second-longest sponsorship deal in LFC history.