Sporty.com becomes NTA’s simulcast partner in Nigeria for its free-to-air broadcast
Sporty.com, an online sports media and entertainment brand, has partnered with NTA to simulcast its free-to-air broadcast of premium sports content.
The pioneering arrangement brokered by Integral, rights holder of notable sports media rights including the free-to-air Premier League rights for Nigeria, means Sporty.com Nigerian-based users will now be able to watch a simulcast of NTA’s broadcast of exciting sports programmes.
Oluchi Enuha, Brand Director of Sporty.com said, “This is an exciting moment for us as we start streaming the simulcast of NTA’s broadcast of premium content that will include many sports as the English Premier League live matches and weekly shows. We are delighted to connect Nigeria-based football fans with exciting football content they love.”
NTA, the broadcast partner of Integral for its EPL media rights currently broadcasts top-flight 3pm English Premier League matches each game week as well as weekly Premier League shows - Preview and Review shows and Premier League World and this NTA coverage will now be available to Sporty.com Nigerian users.
Alhaji Yakubu Ibn Mohammed, the Director General of NTA said, “NTA is pleased to be a part of this innovation secured by Integral, to provide football and sports loving Nigerians with a new platform to watch their favourite sports teams. We look forward to working with Sporty.com to deliver the best quality football content”
Abimbola Ilo, the Managing Director of Integral said, “As rights holder of the Premier League free-to-air broadcast in Nigeria, Integral is committed to bringing the Premier League closer to its fans in Nigeria. With this deal, having Sporty.com as the simulcast platform for NTA’s sports content, it is guaranteed to maximize the exposure of exciting football content to passionate Nigerian fans.”
This deal will see Sporty.com as the official simulcast platform for NTA’s broadcast of its sports portfolio.