South African fintech startup SOL announces rebrand with new virtual card offering
South African fintech startup SOLmate, an online payment platform that offers clients a digital wallet facility, has unveiled a new product offering together with an extensive rebrand and renewed corporate vision.
Following a name change to SOLmate, the fintech has launched a new, innovative virtual card – placing unbanked and underbanked clients at the centre of SOLmate’s business offering.
The new virtual card provides clients with the ability to shop online safely, and to draw cash from various retail stores – making SOLmate one of the first fintech players to offer a virtual card to FICA lite customers who would otherwise not have had access to digital financial services.
With a new tagline of “Your money. Your life. Your way.” SOLmate aims to build a digital community platform for South African consumers that allows safe custody of money and a convenient payment platform, along with access to other financial and lifestyle products, services, and rewards.
SOLmate will offer an entry level product, created for lower income individuals with limited access to financial services, and in the coming months, will introduce a traditional bank account for unbanked consumers looking for a convenient, easy-to-use alternative.
With a SOLmate account, users can deposit their salary into their account to transact and purchase basic products and services through the app, seamlessly bridging the gap between businesses and clients.
In a tough economy, SOLmate has kept every cost to a minimum and waived many of them where possible – making it affordable and accessible for all – with accounts starting from as little as R15 per month.
Jonathan Holden, COO, SOLmate. “This rename and new virtual card offering represents a significant step in the company’s evolution. The positioning perfectly illustrates our growing ambition in the market and how we aim to always put our customers first above all else. The SOLmate name is rooted in the company’s commitment to being the preferred choice and trusted partner to our customers. We pride ourselves in our relationships with clients and our ability to help, support and connect people to their money quickly and easily.”