South Africa Rugby Union names Microsoft its official cloud partner
Microsoft South Africa has announced that it is the official cloud partner of the South African Rugby Union (SARU). The partnership aims to transform the world of rugby by using cloud capabilities to unlock new opportunities for SARU in this ever-evolving world of digital transformation.
The digital revolution has unlocked new opportunities for clubs, leagues and federations to challenge the convention to re-think how sports is played, coached, watched, and experienced. Using the cloud Microsoft works to help sports organisations like SARU embrace digital transformation, connect with their fans worldwide, provide more personal experiences and improve and create revenue streams.
Jurie Roux, Chief Executive Officer of South African Rugby Union believes, “The partnership with Microsoft will create an opportunity for us to develop innovative solutions to do things that weren’t possible previously”.
“In today’s hyper-connected, data-driven digital economy, sport like every other industry, is experiencing a massive digital transformation. Those who are early adopters are winning and we’re proud to be the official cloud partner of a winning team.
By working together with SA Rugby, we can deliver an enhanced viewing experience where passion and technology intersect”, says Kethan Parbhoo, Chief Operations and Marketing Officer at Microsoft South Africa.