[South Africa] Huge Group acquires a controlling shareholding in Pansmart
Huge Group has acquired a shareholding in Pansmart Proprietary Limited that will give it control of an authorised distributor of Panasonic’s voice, video and CCTV products, with full technical and sales competency.
The acquisition will take effect on 13 May 2019. While the company will retain its name, it will incorporate Huge Group branding alongside its current well-established branding.
“We have been discussing a stronger business relationship between Huge Group and the MIA Group for a long time and a partnership between our respective groups based on a transaction involving Pansmart is a logical first step in furthering our relationship” says Bryan Driessel, the Managing Director of the MIA Group’s holding company, MIA Telecoms. “This transaction furthers the ‘Growing Huge Strategy’ by growing Huge Telecom’s real estate of customers, while adding Panasonic, a leading brand in the telecommunications space, to Huge Group’s portfolio of product offerings” says James Herbst, the CEO of Huge Group.
Pansmart is a strong new challenger in the South African PABX market. It was granted a distribution licence by Panasonic 3 years ago and it has grown the Panasonic market share significantly. The Panasonic brand is a trusted brand, which has extremely competitive price points that are very attractive in the SME space. “Its range of hybrid PABX’s, which include embedded analogue voice ports across the range, allow for a simple and cost effective PABX and GSM Voice solution. Pansmart’s Panasonic PABX and Huge Telecom’s GSM-based, Full Suite Telephony is a powerful connectivity combination”, says Rob Burger, the Managing Director of Huge Telecom.
“In the last three years, Pansmart has focussed on growing its national footprint of channel partners, as well growing its base of installed PABXs. Having Huge Group and Huge Telecom as partners provides an added incentive for Pansmart to accelerate its channel growth by leveraging the synergy between its PABX’s and the voice connectivity offering of our new sister company, Huge Telecom” says Louis Fourie, the Managing Director of Pansmart.
Pansmart is Huge Group’s second deal this year, which is helping to give Huge Group a strong start to 2019.