[Rwanda] Société Pétrolière launches new coffee shops concept to improve customers’ experience
Société Pétrolière, an East African mid and downstream fuel company and the fastest growing marketers of fuel and petroleum products in Rwanda, has announced the opening of a new concept of coffee shops, "Brioche On-The-Go!", in partnership with Brioche a network of Bakeries and Cafés in East Africa, starting with Rwanda.
Brioche On-The-Go! offers an improved retail experience for SP's customers. Located at the new SP Nyarugenge and SP Gikondo stations, it provides a new menu of drinks, food and convenience retailing products.
SP CEO Yves Legrux said "Brioche On-The-Go! expansion is another step in the development of SP and marks the company's continued growth into a wider range of retail petroleum offers in Rwanda and neighbouring countries."
The SP investment programme is part of an ongoing retail roll-out taking place this year aimed at improving customer experience.
"The opportunity to expand Brioche Coffee Shops via a strong fuel retail platform like SP is an exciting time for Rwanda. The brand is proven, well known, and will enable SP to extend its retail supply advantage to customers," said Jean-Philippe Kayobotsi, CEO of Brioche for Société Petrolière Ltd.
Egide Gatera, Founding Shareholder of SP Ltd said "I look forward to seeing more Brioche retail coffee sites throughout the year. We are committed to investing in SP's people and infrastructure to grow our customer offer across the region."
In addition, SP Ltd are proud to be procuring their produce from a range of local suppliers, including tea from Rwanda Mountain Tea Company and coffee from the Hingakawa coffee co-op. The Hingakawa, meaning 'Lets Grow Coffee' is more than 500 women strong, located in the mountainous region of the Gakenke District.
Each year, the women bring the coffee they've grown to the co-op to be sorted, dried and then sold. As a group, they make business decisions, negotiate for the best prices and support each other. SP is committed to helping Rwandathrive.