[Nigeria] Cars45 expands retail footprint with Enyo partnership
In continuation of its drive to facilitate ease of access and deliver more convenient services, Nigeria’s largest online vehicle trading platform, Cars45, has partnered with ENYO Retail and Supply, an innovative fuel retail brand, to increase its retail footprints and provide consumers with opportunities to buy, sell or swap their cars at all Enyo service stations nationwide.
It is expected that the launch of this exciting partnership, will enable consumers experience peerless automotive services at Enyo retail outlets whilst increasing visibility for Cars45 value offerings across foot and vehicular traffic channels.
Commenting on the partnership, Chief Executive Officer, Cars45, Etop Ikpe, noted that the relationship is a strategic one aimed at helping to the company to achieve its mission to build an ecosystem that enhances, enables and drives trade within the nation's automotive sector.
“This partnership with ENYO affords us the opportunity to deepen the pervasiveness of our products and services across the country. We are always seeking innovative approaches to expand and transform the currently fragmented automotive ecosystem and offer support across all the automobile trade, repair and verification services,” Ikpe added.
Highlighting the similarities between both organizations, Ikpe noted that, "Cars45 and ENYO are both technology-driven and innovative firms that have become synonymous with engaging customers through excellent retail experiences. Whilst Cars45 fueling and giving life to the car ownership dreams of consumers, ENYO is powering a fuel retailing revolution in Nigeria.”
Also speaking on the partnership, Chief Executive Officer, ENYO Retail and Supply, Abayomi Awobokun described the partnership with Cars45 as an extension of Enyo's unrelenting desire to become the most desired fuel retailing company renowned for its best-in-class retail experience, strong customer-focus, and technology driven operations.
According to Awobokun, “this partnership is a step in the right direction and is positioned to achieve great feats as well as validate our market position and ability to create new value streams for our customers. It is also in alignment with our brand persona as the most exciting and trusted fuel retail brand in Nigeria. I have no doubts that this partnership will become the role model in delivering world class automotive services in Nigeria.”
Head, Commercial Operations and Marketing, Cars45, Mayokun Fadeyibi, said, “We are always striving to ensure that we make the automotive transaction experience a whole lot easier and exciting. Our partnership with ENYO signposts this commitment even as we continue to seek for new ways of creating value. On the back of the partnership, our services will be accessible in the over 55 ENYO service stations across 13 states and serving over 50,000 customers daily.”
Furthermore, she added that, “this is just the beginning of the partnership and I am excited at the possibilities ahead for both brands to co-create amazing value offerings. We would be looking to build on it and expand the scope of our partnership through the year.”