[Kenya] Safaricom launches loyalty drive to reward MPESA customers
Kenyan telecommunication company Safaricom has launched a loyalty promotion that seeks to reward all M-PESA customers and agents.
Dubbed “Maisha Ni M-PESA Tu”, the promotion will reward customers every time they send and receive money, transfer money from a bank account to M-PESA and for all Lipa Na M-PESA transactions.
“M-PESA has grown from a simple service that enables customers to send money home to provide value in different ways to more than 28 million Kenyans, every day. This growth has come at the back of persistent innovation from our staff and partners, and more importantly, from the spirit of Kenyans to nurture and support such innovation. This promotion seeks to thank and reward our customers for their support through 11 years of the service,” said Sitoyo Lopokoiyit, Director – Financial Services, Safaricom.
The promotion will run for ten weeks beginning 18th June 2018 and will see more than 28.6 million customers qualify for the chance to win one of seven apartments. M-PESA agents will also stand to win one of eight grand prizes of KES 1 million in cash. In addition, both customers and agents will stand to win more than KES 300 million through weekly prizes.
During the promotion, customers will earn ten points for every KES. 100 transacted while agents will earn one point for every KES 100 deposited. All M-PESA customers who participate in the promotion will have the chance to redeem their points for data, voice minutes or SMS.
Launched more than 11 years ago, M-PESA has grown to 28.6 million customers, 156,000 agents and more than 101,000 Lipa Na M-PESA merchants. More than 40 banks and financial services have also integrated into the service, allowing Kenyans to deposit and withdraw between their bank/SACCO accounts and M-PESA.
In 2017, Safaricom launched M-PESA on the mySafaricom app, allowing customers for the first time to use the service through smartphone applications. More than 2 million customers have downloaded the app since then.
Safaricom also announced the launch of a modernised set of Application Programming Interfaces (APIs) in 2017. The APIs are available through the Daraja platform, enabling any Kenyan developer or business to seamless integrate their applications and services to M-PESA.