[Kenya] MumsVillage launches e-commerce programme targeting mothers
MumsVillage, a parenting website for expert advice and online community support in Kenya, announced the launch of the MumsVillageShop.
Aimed at becoming a one-stop-shop for mum and baby products MumsVillageShop reflects the changing preferences of consumers to shop online in Kenya — due to the convenience and access to quality products. The product categories include diapers and wipes, baby gear, toys and books, and feeding accessories.
“We have grown to become a trusted source for parenting information and community connection in Kenya,” said Isis Nyong’o-Madison, CEO of MumsVillage.
Explaining the idea behind diversifying into e-commerce, she says, “the MumsVillageShop meets the need for parents to have a central place to search, select and buy from a wide range of local and global brands, all from the comfort of their homes and offices. The well-known adage ‘It takes a village to raise a child’ is a reflection of our responsibility to ensure that the MumsVillage community remains a supportive place to raise families.”
One of the unique features of the MumsVillageShop is the Villagepreneur program that provides opportunities for entrepreneurial mothers to set up their online storefronts and help shoppers compare and select the right products, giving them a seamless shopping experience.
One such mum-preneur who has listed herself for the program is a 35-year-old Interior designer, Nelly Maina from Nairobi — she says, “I am passionate about child safety and comfort. I am excited to be part of the Villagepreneur program because it will allow me to sell quality products while advising mums on the best products to ensure the safety of their children.”