[Kenya] Jumia Food launches service allowing customers to enjoy unlimited free deliveries
Jumia Food Kenya has announced the launch of Jumia Prime – a subscription package that allows customers pay a standard one, three or six months fee and receive guaranteed unlimited free deliveries on all orders placed on the Jumia Food app or website.
The service is a first of its kind in Africa and was introduced to Kenyans with the aim of enhancing customer experience and loyalty without having to worry about paying any delivery fees.
Managing Director East Africa On-Demand Services, Shreenal Ruparelia says the service is not only limited to food but also on alcohol, groceries, shopping or pharmacy needs.
Ruparelia noted the introduction of Jumia Prime is part of the company’s objective to develop innovative ways to help customers order online without having to pay additional delivery services.
“This is also our way to expand and innovate into new areas where we continue to educate customers on the benefits of ordering online as well as building an offering that serves the local market needs. No one enjoys paying delivery fees but we believe that through Jumia Prime, we can provide a genuinely unique value proposition to our customers,” she said.
“We have in the last quarter expanded to key areas such as Ruaka, Mountain View, Kitengela, and Kiambu Road and continue to look for new ways become more relevant to our Kenyan consumers,” she added.
In Africa, Jumia Prime is currently live in Kenya, Uganda, Rwanda and Ghana.