[Kenya] Gor Mahia’s digital supporters trust partners with BuuPass on digital travel solutions
GMAF DIRECT, Gor Mahia’s digital supporters trust has entered into a pioneering project with BuuPass, a digital marketplace for travelers across Kenya.
The partnership in conjunction with Gor Mahia App is poised to boost alternative incomes for the trust and is in line with their innovative strategies for financial stability and consolidates a stable, responsible fan base for the club.
“I am delighted to partner with local talents like Gor Mahia through GMAF to offer solutions that were never thought of. BuuPass is a one-stop-shop for digital travel needs and a percentage of every ticket commission will be channeled back to Gor Mahia. This is part of our CSR strategy” says BuuPass Director Wycliffe Omondi said.
The innovative project which has risen as a result of GMAF’s partnership with Gor Mahia Football club will also encompass providing discounted travel services on Gor Mahia App in the future, according to Wycliffe Omondi.
“It will be a big boost to not only members of GMAF DIRECT but to the entire Gor Mahia fans including the players”, adds Jervis Sundays, BuuPass Head of Business Development.
Gor Mahia Football Club is the most decorated club in Kenyan football history.
“We appreciate the work GMAF DIRECT is doing with the players and the technical bench and bringing the Gor Mahia community digitally together and I would urge all Gor Mahia fans including players and technical bench alike to download the Gor Mahia App and access convenient travel services both bus, shuttle and flight and make the club proud”, states Jolawi Abondo, Gor Mahia team Manager.
“We are delighted to be onboarding pioneer digital transport solutions into our digital supporters trust ecosystem. The partnership ensures seamless and hustle free travel services which will eventually be discounted for all the fans. BUUPASS is a demonstration of how technology can be deployed to unlock opportunities in Africa’s vast informal transport sector and we hope to validate this inclusive model in Kenya before eventually rolling it out in other African countries”, Byron Mudhune, GMAF DIRECT Advisory Council member commented.
GMAF DIRECT was formed exactly a year ago and has so far mobilized over 700 members who contribute towards improving the welfare of both the club’s players and the technical bench. To join, one dials *483*13# via a safaricom line and is automatically guided on the digital registration process.