Hivestack signs strategic partnership with PHD Media for DOOH in South Africa
Ad-tech company Hivestack announced a partnership with media and marketing communications agency PHD Media. This partnership enables PHD to integrate programmatic DOOH into the omnichannel strategies of their customers' brands.
The partnership kicked off with a programmatic activation for food and beverage brand PepsiCo. Using the Hivestack DSP, PHD was able to successfully reach the desired audience through the Open Exchange, a media first for PepsiCo and an activation approach leading the way in digital OOH delivery. The purchase was handled through a number of South African OOH media owners, including Tractor Outdoor, Provantage Media Group, JB Media and Yooh Media, Insight Outdoor, Primedia Outdoor and Epic Outdoor.
DOOH in South Africa
Will Brownsdon , Managing Director, EMEA Hivestack: ''I have worked for PHD in the UK for a number of years so the agency has a special place in my heart. We are delighted to be working with PHD and their adoption and implementation of programmatic DOOH in South Africa. I am pleased to see both advertisers and media owners moving towards programmatic and embracing the new technology on a large scale.''
Hivestack x PHD
Kimon Sitas , Executive Director, PHD: ''Technology partnerships like this are critical to putting ourselves at the forefront of the future of media planning and buying, and enabling our clients' brands to integrate programmatic DOOH into their omnichannel strategies. , not only in South Africa but worldwide via the Hivestack supply side platform (SSP).''
The announcement follows the launch of Hivestack's programmatic DOOH marketplace in South Africa in July 2022 . South Africa is one of the fastest growing regions for programmatic DOOH and has seen rapid development in recent years. Advertising spend is expected to double in the coming year.