[Ghana] MTN, Ecobank, Samsung partner to launch device financing programme
MTN Ghana has partnered with Ecobank Ghana and Samsung for a new Customer Device Financing programme for customers. With this programme, customers of both the telecom giant and the bank can get any Samsung smartphone from any of the 54 MTN Service Centres in the country.
The plan for this Customer Device Financing is to pay for the device in instalments. The duration spans from 6 months to 12 months. It is going to run for two years and people that purchase Samsung devices via this programme will also be given free data bundles for 6 months.
Nana Amma Asantewa Amegashi, the Senior Manager for Consumer Marketing, said the companies are doing this because they’ve noted the high demand for smartphones and constant upgrade of technology solutions. The Senior Manager also said MTN Ghana over the years has made efforts to create opportunities for people to have access to devices and phones that will enable them to access data and connect with others.
She revealed: “We have for a few years now partnered with select Original Device Manufacturers to design smartphones which are affordable. A few years after implementing this strategy, we are happy to say that 4 out of every 10 of our customers are smartphone users.”
The Regional Head of Consumer Banking for Ecobank Ghana and Anglophone West Africa, Tara Squire, also made some remarks about the new Customer Device Financing programme. He said the bank is in the partnership “with a bouquet of financing arrangements that is structured to suit the varied needs of our customers. One can pick a top of the range Samsung phone or other handheld Samsung device of choice and pay monthly.”
Squire added the partnership offers “very flexible, fast, exciting, convenient and cost-effective consumer credit schemes to suit every pocket. It does not matter the size of your salary. Just walk into the nearest MTN Shop or any Ecobank Branch and a Relationship Manager or Branch Manager will be ready to assist you.”