Gaming segment helps spur strong growth in Middle East and Africa PC monitor shipments, IDC
The Middle East and Africa (MEA) PC monitors market saw year-on-year growth of 7.2 per cent in units and 3.2 per cent in value during the third quarter of 2019, according to the latest insights from International Data Corporation (IDC).
The global technology research and consulting firm's Quarterly PC Monitors Tracker shows that overall shipments totaled 1.04 million units worth $160.55 million.
"The Middle East and Africa experienced a successful quarter despite the region's second-largest market, South Africa, suffering declines," says Nourhan Abdullah, a senior research analyst at IDC. "The revival in the regional market was mainly spurred by a rapid recovery in Turkey as a result of the Lira stabilizing against other currencies."
The top three vendors in MEA PC monitors market remained unchanged in Q3 2019, with Dell continuing to lead the way, followed by HP Inc. and LG Electronics.
The MEA region's consumer segment saw shipments increase 27.1% YoY, with much of this growth spurred by the strong performance of gaming monitors, which almost doubled in units compared to the same period of 2018. Meanwhile, the commercial segment remained relatively flat, recording YoY unit growth of just 0.5%.
Shipments of gaming monitors across MEA totaled 124,023 units worth $28.02 million in Q3 2019. The top three brands in this space control 55.7% share of the market's volume, with LG maintaining its lead ahead of Samsung in second place and AOC in third.
IDC expects the MEA PC monitors market to grow 10.7% YoY in units during Q4 2019, with this growth driven by the continued strong performance of the Turkish market and buoyant sales during the Christmas and end-of-year period. In the long term, the market is expected to decline at a compound annual growth rate of -2.59% over the 2019–2023 period, as demand declines in favor of smartphones, laptops, and tablets.