Experian launches data solution targeting businesses across Africa
Global information services company Experian has launched a powerful new analytics solution across Africa, Middle East and Europe, regions to help businesses make faster, more reliable and better-informed decisions.
Experian Ascend Analytics on Demand is a fully integrated big data and analytics platform, and it comes at a time when emerging data sources, advanced analytics, insight and digital transformation are front-of-mind for many decision-makers.
A recent survey1 found just 30% of senior decision-makers are currently making use of the full potential of data analytics software, two in five say they still base their performance on subjective opinion and instinct and 78% plan to invest in advanced analytics capabilities within the next 12 months.
Experian Ascend Analytics on Demand is designed to meet these needs by offering businesses of all sizes access to a wide range of anonymised Experian data in combination with industry-leading analytical tools and expert consultancy support, allowing users to rapidly identify the key insights that will best serve their customers and drive growth.
Francesco Nazzarri, Managing Director of Commercial Strategy for UK&EMEA at Experian, says: “To effectively compete in today's economy, businesses must be able to quickly use and understand a vast range of data assets, to move at speed with their market and consistently deliver outcomes that best serve their customers.
“Ascend does exactly that. It quickly converts vast quantities of data into smart, actionable insights by leveraging the latest analytical innovation, machine learning and artificial intelligence tools. Ascend is an integral part of our suite of market-leading innovations, all of which will accelerate the ability of business to harness big data’s full potential. Better still, Ascend can seamlessly integrate with PowerCurve, our leading decisioning and workflow software solution. We’re able to help move our customers from a world where planning and implementing new strategies takes many months, towards a space where the same activities could now take just days.
“We have successfully deployed Ascend with several global clients over the last 24 months, and it has proven an extremely powerful and versatile solution – our customers are effectively using it for new product development, benchmarking and performance tracking, market expansion and to make many more intelligent decisions.”
Customers can use Ascend to build their own predictive models and make decisions by applying machine learning and AI techniques to Experian’s anonymised credit, client and alternative data to create a rich ‘whole of market’ view. Its analytical machine-learning tools mine rich layers of content to gain deep insights about business and consumers.
Results are delivered within a matter of seconds, via flexible self-service tools and powerful visualisations suitable for senior decision makers, all supported by industry-leading data security. Ascend’s launch marks the first time that this level of tailored self-service and instant analysis has been available to many in-house analytics teams in EMEA.
The EMEA launch follows Ascend’s successful introduction in both the UK and North America. Ascend sits as part of Experian’s innovative range of global data, software and analytics solutions, designed to help customers make intelligent decisions in frictionless digital environments.