Egyptian health-tech startup Sotech raises $1 million in pre-seed funding
Sotech, an Egyptian e-health startup that specializes in smart IoT, trackable OOH advertising, and data gathering has raised US$1 million in pre-seed funding round to scale its operations into the rest of the MENA region.
The round led by Innlife Investments and corporate investor, Al Raya Kuwaiti.
Launched in 2019, Sotech currently operates in the Cairo medical field with over 200 clinics and has served more than 100,000 patients. The startup is also expanding by almost 60 more each month.
Sotech specializes in smart IoT, trackable out-of-home advertising, and data collection to assist clinics in Cairo to better understand their visitors’ volume, flow, and demographics via an app. The data is also linked to an advertising dashboard, which allows marketers to track the performance of their in-clinic ads.
'‘SoTech started in 2019, in the evolution of 5G and IOT. We started a simple idea aiming to transform the “Out of Home” advertising to be traceable through a simple set of software solutions; by offering a venue management system for hospitals and clinics – as it’s the most significant under-served industry for digital transformation to support managing their businesses.’’ the company says.
‘’With the data monitored, we can target and retarget visitors by doctors and advertisers based on their behavior,” it says.