DSTV taps technology to improve programming
DStv has announced its largest offering of new products, programmes and value bundles in over 10 years. The pan-African video entertainment provider is harnessing the power of technology innovation to bring the best content and an unprecedented digital user-experience.
“As Africa’s most-loved storyteller we provide our customers with innovative products to enhance their viewing experience, great local and international content that resonates with them, and a range of added-value services,” says Calvo Mawela, CEO of MultiChoice Group. “Our customers are at the core of what we do, and we strive to deliver a variety of content to all the markets we operate in, remaining authentic to our African audience and bringing the world back home.”
The arrival of an array of new technology and product enhancements has seen DStv open up a new world of value and choice for customers, allowing them to watch what, how and when they want to. The new products also make it easier than ever before for DStv customers to enjoy content from third-party streaming services, with everything conveniently available on the DStv platform. New products include the DStv Explora Ultra for third-party streaming apps, DStv Streama, Showmax Pro - which brings sports content to Showmax - and Add Movies to get M-Net’s three hottest movie channels added to their bouquet, as well as an improved DStv Now app, that will enable customers greater accessibility and ease, to join and stream the DStv packages they love directly.
“South Africans socialise together, work together, live together and play together – and now, with DStv Communities, can be entertained and save together, too,” says Mark Rayner, CEO of MultiChoice South Africa.
Alongside the new products and technology, DStv is extending the value it offers to its customers with renewed DStv Communities offers and a Rewards programme for live events and exclusive benefits.
When it comes to DStv’s content strategy, the broadcaster has stepped up investment in local content. This is not only to support the development of African storytelling, but also to cater for audience preferences of having content in languages and genres that resonate culturally.
“MultiChoice remains the biggest investor in local content on the continent, spending R6.2 billion on locally-produced content in the past financial year,” explains Yolisa Phahle CEO of General Entertainment and Connected Video at MultiChoice.
DStv continues to offer its customers ever-more value with the addition of five new channels for all subscribers, and an enticing array of fresh international content on flagship channel, M-Net.
Pay-TV in Africa all started with the magic of M-Net, more than three decades ago. Over the years, the brand has become renowned for showcasing high-quality productions.
M-Net brings a combination of local dramas and top-notch Hollywood series to Africa.
Mrs. America launches in September as does a brand-new local drama series, Inconceivable, there is also the channel’s very first telenovela in store – Legacy coming in September.
“Everything we do has our customer at heart. We want to be able to deliver more value to our customers with entertainment, innovation, and choice at the core,” concludes Mark Rayner, CEO of MultiChoice South Africa.
The DStv Showcase also played host to CNN’s legendary host Richard Quest who put in an appearance, quizzing MultiChoice Group CEO Calvo Mawela about the continental state of play in the world of broadcasting, streaming technology and content.
