Audiomack signs licensing agreement with Universal Music Group to expand global footprint in Africa
Audiomack, the artist-first music streaming and discovery platform, and Universal Music Group (UMG), the world player in music-based entertainment, announced a new licensing agreement to make UMG content available to Audiomack subscribers across Africa, the United Kingdom & Canada. This expands on a previously signed licensing agreement between Audiomack and UMG for the U.S.
Dave Macli, Co-founder and CEO, Audiomack: "Millions of listeners across Africa, the UK, and Canada use Audiomack every day. Our expanded partnership with UMG helps artists in these regions better connect with their local fans and helps artists around the globe tap into a new audience of discovery-focused music fans."
With this new expansive agreement, a curated selection of UMG content is now available for Audiomack users in 16 African countries (Algeria, Benin, Cameroon, Congo, Egypt, Ghana, Ivory Coast, Kenya, Mali, Morocco, Nigeria, Senegal, South Africa, Tanzania, Zambia and Zimbabwe), as well as the U.K. and Canada. UMG will also provide Audiomack a full catalog offering for its premium subscribers in Africa.
Frank Kacou, Managing Director, Universal Music Africa: "Working with Audiomack will enable our artists from across the continent to reach wider across both French-speaking Africa and beyond, as well as to build their audiences across Canada, the UK and US. We are excited for the future development of streaming across the continent and to finding great new ways to collaborate together with the team at Audiomack."