Airtel Kenya reduces its calling rates by 50 per cent across networks
Airtel Kenya has reduced its on-net and off-net calls charges by 50 percent as it seeks to sign up more subscribers. Under the new tariff, Airtel Kenya prepaid customers will be able to make calls for Kshs.2 per minute across all networks.
The new tariff according to Airtel Kenya is also set to give Kenyans from all cadres of life, access to affordable communication services and ensure that they are well connected with their families and friends.
For all new Airtel customers, the Kshs. 2 offering will be a default tariff. Existing customers will simply have to dial *544*2# and opt into the service without any conditions and subscriptions.
Speaking during the unveiling of this new tariff, Airtel Kenya CEO Prasanta Das Sarma noted that the new rate to all networks is part of the company’s continuous rollout of innovative propositions for Kenyans, making Airtel their preferred mobile communications network.
“We are delighted to be making history by introducing this new unique tariff that gives double the value to the customers as now they can talk twice as much while experiencing unmatched high quality on our network,” he said.
Introduction of the Kshs.2 tariff reveals the great milestones that have been achieved in the Kenyan telco industry on the journey of seeking to offer customers affordable calling rates. From the early 2000s when calls were charged at per minute billing rates of as high as Kshs. 50 to the current rates of Kshs. 4 to newly launched Kshs.2/minute are a true testament of the ever growing and changing nature of this industry.
According to the latest statistics report from the Communications Authority of Kenya (CA), Airtel Kenya increased its local mobile voice traffic by recording a total of 3.6 billion minutes. This is up from 2.5 billion minutes recorded during the previous quarter. This increase is greatly attributed to the 1.3 million mobile subscriptions gained during the period under review as well as the aggressive marketing of Airtel’s products and services. The data from CA covers the period between January and March 2018.